Apply now to join the SHOP313 community!

The Detroit Pistons' award-winning local business initiative returns for its third season! With the support of Amazon, the Detroit Pistons will be recognizing businesses throughout Michigan that support their local communities.

  • During six (6)* Pistons home games, local businesses will be selected to host a pop-up display on the arena concourse, courtesy of Amazon.
  • During the Spring of 2024, select businesses will be invited to attend the inaugural summit, presented by Amazon, located at the Henry Ford Detroit Pistons Performance Center.

Complete the SHOP313 application

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SHOP313 Spotlight


What is SHOP313?

SHOP313 is an immersive platform developed to promote and support Detroit area small business owners and entrepreneurs.

What does it cost me to be a part of SHOP313?

There is no cost to join SHOP313.

Who do I contact if I have questions about this program?

Contact us at

When and how will I find out if I’ve been selected to host a Pistons home game and/or participate in a Pistons event/activation?

Detroit Pistons will contact selected businesses via email no less than 72 hours before any relevant activations.

If I am selected to host a Pop-Up Display at a Pistons home game, what will I receive?

The opportunity to set up a pop-up display “shop” on the concourse at Little Caesars Arena during one (1) Detroit Pistons regular season home game, including access to a 6-10ft table, electricity, and access to arena Wi-Fi.

If I am selected to host a Pop-Up Display at a Pistons home game, what must I bring, and what is permitted to bring?

  • All participating businesses must bring products and/or visuals to display which are included but not limited to; business products, signage, décor, etc.
  • While businesses will be provided with access to a table, linens are not provided by the Pistons. Linens are not required but are permitted subject to business preference.
  • Businesses have the option to bring a computer device to process online orders only, where products can be sent to the fan directly after (we recommend generating a QR code and having it on display for fans to easily access online storefronts)
  • Businesses can provide complimentary giveaways at their own expense, subject to Detroit Pistons approval. Food and beverage samples are not permitted.

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